I’ve just gotten an e-book copy of Mark Joyner’s classic book, “Mind Control Marketing”. I’ve wanted to buy this book for years, but I’ve never been able to get my hands on it.  Mark pulled it from print not long after it was released and until now… the only way to get access to this powerful marketing information was to buy a used copy on Amazon or eBay for several hundred dollars.

Seriously, the cheapest I saw it offered for was $249 on Amazon. As much as I wanted the book, and as much as I had been primed to want it, I just couldn’t justify paying that much for it.

Mark claims he took the book out of print because “money isn’t everything” and he didn’t want the information to fall into the “wrong hands”… So why is he “giving it away” for such a low price now? For me, purchasing Mind Control Marketing was an absolute “no brainer”. I expected to pay a lot more for it that I did.

So, is this the most powerful marketing book ever written or nothing more than a compelling title, excellent sales copy and a well orchestrated, long-term marketing plan?

Actually, I didn’t even read the sales copy… I just wanted this book so bad I scrolled right to the bottom of the page and paid… I was expecting to pay at least $97. In my opinion, he’s selling it way too cheap. I’ve paid more than $27 for 20 page ebooks. Mind Control Marketing is over 160 pages of powerful information. You even get the “secret chapter” - reputed to be more powerful than the rest of the e-book.

This chapter wasn’t even included in the print book. Mark took it out just before the book went to print because he thought it was too powerful. (I’ve read it, I know why he may have felt this way.)

The information in the book DOES live up to the hype… It’s basically step-by-step instructions on how to manipulate people and it COULD be used for ill will. Maybe it’s dangerous letting everyone know?

When it comes to releasing controversial information like this, I have always thought that it’s better out than in. The people who worry about it getting out are those who fear they will lose their own power if it does.

Once the information is in the public domain, the power of its dark side diminishes, but ethical use of the information remains unaffected. So, maybe the $27 price does show that Mark doesn’t think money is everything.  He has decided that this is something we should all know and made it affordable to the masses.

I think reading it will help you grow as a person, as well as making you a better marketer.

Click here to check out Mind Control Marketing By Mark Joyner for yourself.

Respectfully

Dan Blackburn

Join Cagora Here

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The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:

Give Each Customer a Personal Response
Be Clear, But Sincere
Offer Live Customer Support
Make Sure Your Support Reps Have All the Answers

Give Each Customer a Personal Response

When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.

Be Clear, But Sincere

When responding to customers’ e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, “Would this answer satisfy me if I were the customer?”Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!

Offer Live Customer Support

E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he’s looking for.

Make Sure Your Support Reps Have All The Answers

The presence of phone support will do no good if your staff doesn’t know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.What a good feeling it is to talk to someone who feels confident in his product. It’s even better if he’s knowledgeable enough to solve your problem without transferring you all around the company!

Provide Stand-Out Service; Gain Lifelong Customers

Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part of every company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!

Customer Service is becoming a lost art, but Sean Cohen wants to make sure that never happens at AWeber Communications! Find out what service is meant to be.

Adsense is essential for your content sites. To know this is to know first how it works.

The concept is actually simple, just think about it. The publisher or the webmaster inserts a java script code into a certain website, any website. Each time the page is accessed, the java script code will pull advertisements from the Google Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is really the one handling all the tracking and monetary payments, providing a simple way for webmasters of all types to display content-sensitive and highly targeted ads without having the hassle of soliciting advertisers, collecting funds and monitoring the clicks and statistics, which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engines pull the Adsense ads. There are plenty of advertisers to go around. Also, many webmasters are less concerned by the lack of information search engines are providing and are more focused on making profit from these search engines.

One of the main reasons why Adsense is essential for content sites is because it has already come a long way in understanding the needs of both publishers and webmasters. Together with its continuous progression is the appearance of more advanced systems that allow full ad customizations. Webmasters are given the chance to choose from many different types of text ad formats and colors to better complement their own website and fit their own webpage design.

The different formatting, embedding the adsense ads into publishers and webmasters content enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. Adsense ads can also appeal to the website visitors thus compelling them take that next step of looking up what the ad is all about. This way the people behind the Adsense will get their content read and be making profits in the process.

The second reason is the ability of the Adsense publishers to perform tracking, not only with how their sites are progressing, but also the earnings based on the webmasters defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing. By using customizable reports that have the ability to detail page impressions, clicks and click-through rates, the webmasters and publishers can now track specific ad formats, colors and pages within each and every website they populate. Trends are also easily spotted as well.

With the real-time reporting now provided by the search engines, the effectiveness of any changes made can be assessed quickly. Webmasters and Publishers can in pretty much real time sort out the individual ads that people are making the most clicks on. An ever-changing demand would be met while generating cash for webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight into which pages, ads and domains are performing the best.

One of the main reasons is that advertisers have realized the effective benefits associated with having their ads served on esentially targeted websites. This increases the possibility that a prospective web surfer will have an interest in one or all of their products and/or services. All of this due to the ads content and its authors constant maintenance. There are those that do not use Adsense in their websites and publications, they may take the option of having other people take care of their content for them, giving them the benefit of having successful and money-generating web sites without their own effort. They can generate the funds needed to take care of this for them.

Adsense is definately all about targeted content. The more targeted your content is, the more targeted the search engines' ads will be. Some web masters and publishers are focused on their sites and publications content and how best to maintain them rather than the cash that the adsense ads will generate for them. This is the part where the effectiveness is working its best. Create a well developed, informative usefull website or publication and top it off with effective targeted adsense ads, one is sure to see terrific results.

There was a time when people were not yet aware of the money to be gained from advertisements. The cash generated from adsense ads only came into existence when webmasters and publishers realized how they could actually make Adsense be that generator. In those days, the content was the most important factor that was taken seriously. It still is to serious marketers today, of course, with the allure of money. That's what it all about, right?

By Randy Wood

Randy Wood is an online marketer providing services, tools and information to the marketing community. You can visit Randy Wood at www.jrandallsweb.com. If you really want to see what adsense can do for you, visit Article Bay Home monetizing ad share program. Go for the GOLD at Article-Content-King.

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